So there’s a new Melbourne Victory outfit for the AFC Champions League, and it’s done away with the ‘V’. An ominous gesture if you’re into symbolism. But then, that ‘V’ has been a rather impotent symbol through the years.
To make up for the loss of the ‘V’, a gold strip has been brought in, designed to “symbolise the prestige of the competition.”


4 comments ↓
Eric, I havent read the official line from the club, but given that the ‘big v’ is synonomous with Australian sport, i wonder if it was irrelevant to use it in asia?
have they said anything about reverting back to the V next season or will this strip also be used then?
ultmately, it’s all about selling more shirts i sense.
i love the new top
The only thing I’ve heard regarding why they dropped the ‘V’ is that the ACL requires teams to display team player numbers on both the front and back of jersey – as opposed to the A-League, where shirts are only on the back. So my guess is that they will also return to the V next season, leaving this as a specific “ACL” shirt.
Which is indeed a great way to sell more shirts! From memory, this would be the third shirt they’ve produced since inception.
It’s a good momento, the shirt from our first ACL trophy
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