New Victory gear: No ‘V’ for Victory

So there’s a new Melbourne Victory outfit for the AFC Champions League, and it’s done away with the ‘V’. An ominous gesture if you’re into symbolism. But then, that ‘V’ has been a rather impotent symbol through the years.

To make up for the loss of the ‘V’, a gold strip has been brought in, designed to “symbolise the prestige of the competition.”

4 comments ↓

#1 The Round Ball Analyst on 02.21.08 at 8:09 pm

Eric, I havent read the official line from the club, but given that the ‘big v’ is synonomous with Australian sport, i wonder if it was irrelevant to use it in asia?

have they said anything about reverting back to the V next season or will this strip also be used then?

ultmately, it’s all about selling more shirts i sense.

#2 chris on 02.21.08 at 10:44 pm

i love the new top

#3 Eric on 02.22.08 at 7:53 am

The only thing I’ve heard regarding why they dropped the ‘V’ is that the ACL requires teams to display team player numbers on both the front and back of jersey – as opposed to the A-League, where shirts are only on the back. So my guess is that they will also return to the V next season, leaving this as a specific “ACL” shirt.

Which is indeed a great way to sell more shirts! From memory, this would be the third shirt they’ve produced since inception.

#4 Astri on 02.22.08 at 5:20 pm

It’s a good momento, the shirt from our first ACL trophy :)

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